In the dynamic world of fashion, where trends come and go, Valeriya Hjertenaes stands as a beacon of change, advocating for sustainability and diversity. A multifaceted individual, she juggles roles as a mother, PhD student, Mrs. Norway 2022, and a passionate proponent of sustainable fashion and gender diversity.
Valeriya’s Background:
With over 15 years of experience as a cross-cultural manager across diverse industries and countries, Valeriya brings a wealth of knowledge to her advocacy efforts. As a human rights activist and member of the Women Global Leaders Committee at WBAF, she champions women’s empowerment and equal participation across sectors.
Sustainable Fashion:
Fashion, while a realm of creativity, often exacts a toll on the environment and society. Valeriya believes that sustainable fashion offers a path forward, advocating for practices that minimize waste, utilize renewable resources, and ensure fair labor conditions. For her, sustainable fashion is more than a passing trend; it’s a commitment to shaping a better future for generations to come.
Improving Sustainability in the Fashion Industry:
The fashion industry grapples with issues like pollution, waste, and labor exploitation. Valeriya proposes tangible solutions such as reducing carbon footprint, embracing circular economy models, prioritizing ethical labor practices, and designing durable, timeless products. By adopting these measures, fashion brands can pave the way for a more sustainable future.
Cultural Sustainability:
Valeriya stresses the significance of cultural sustainability in fashion. By empowering diverse communities and respecting their cultural practices, the industry can foster inclusivity and preserve heritage. She advocates for platforms where every voice is heard, ensuring that cultural diversity remains central to fashion.
Diversity in Fashion:
Diversity isn’t merely a buzzword; it’s a cornerstone of a vibrant fashion industry. Valeriya emphasizes inclusive representation, ethical production, and a culture of respect within the industry. By embracing diversity, fashion brands can tap into new markets and cultivate loyal customer bases, driving positive change.
Valeriya’s Vision and Contributions:
Beyond her advocacy for sustainable fashion and diversity, Valeriya’s career spans various roles, from her PhD research on Diversity Management to her involvement in international projects and mentorship programs. Her leadership vision underscores the importance of inclusion and advocating for diverse perspectives, reflecting her commitment to fostering an equitable world.
Conclusion:
As fashion evolves, Valeriya Hjertenaes embodies the spirit of change and progress. Through her unwavering dedication to sustainability and diversity, she exemplifies how fashion can be a force for good. In her journey, she inspires others to embrace sustainability and diversity, forging a path towards a brighter, more inclusive future for fashion.
