Mariia Tiazhova, a model and participant in the BRANDFACE project, shared her experience of how participating in the project changed her perception of the modeling world and helped her achieve personal breakthroughs.
Changes in the Perception of the Modeling World
When Mariia first joined the BRANDFACE project in 2004, she already had significant experience in the beauty industry. With 15 years of work, training at the IMA LEMIE New York Modeling Academy, publications in magazines like VOUS and Panache&Style, and participation in the Mrs. Worldwide beauty contest, she felt confident. However, after the first masterclasses with the project leader Malika Beatrice and 13 other project experts, her perception immediately changed. “It’s not just about style or image, it’s a whole system that requires discipline, self-control, and constant improvement,” she admits. Mariia realized that working in the fashion industry is much more than following intuition or creative inspiration. Now, she has learned to follow strict requirements, accept constructive criticism, and overcome challenges by stepping out of her comfort zone.
Personal Breakthrough Through Participation in BRANDFACE
One of Mariia’s greatest breakthroughs was the April photoshoot for the couture collection from BRANDFACE. Participating in such a large-scale process, forming new connections, and creating a look that truly reflected her emotions and dreams changed her life. “When I saw myself on the main monitor in Manhattan, New York, it was a symbol of my transformation,” she shares. The feeling of both internal and external renewal became a sign that she had found her place in the world. That moment marked a new stage on her path to self-improvement.
The next major step was her participation in the September runway show for the NOVA magazine. This was yet another significant change, as Mariia presented herself in a completely different image on the runway. “Working on the runway was an entirely different story — the thrill, the fashion orgasm, the aftertaste of which is never forgotten,” she recalls.
What the BRANDFACE Project Means to Me
For Mariia, the BRANDFACE project is not just about image or style. It is part of her life, a conscious choice, and the path forward. “Instead of dwelling on the past or worrying about the future, we need to learn to live in the present and enjoy every moment,” she believes. The project taught her that beauty and attractiveness have no expiration date, and that a person changes only when they themselves want to. It’s important to work on yourself, maintain good physical form, lead a healthy lifestyle, and constantly develop your strengths.
Moreover, Mariia believes that it is through the BRANDFACE project that one can discover and refine their best traits. Thanks to the talented team behind BRANDFACE, led by Malika Beatrice, she learns every day to become a better version of herself.
Advice for BRANDFACE Participants
Mariia addresses everyone currently in the BRANDFACE project or those considering joining: “Appreciate what life has given you and don’t let fears, failures, or misguided opinions from others ruin your life.” She no longer asks herself, “What do I want?” but instead, “What can I do and am I ready to do for the development of the BRANDFACE project?”
For Mariia, the BRANDFACE project is not just a career path; it is part of her dreams and aspirations for new creative developments. She believes that success in this project is inevitable, and although she is just at the beginning of this journey, her determination is unshakable: “Nothing and no one will stop me now!”
Credits:
Photographer: Serhii Kovbasyuk
Model: Mariia Tiazhova
Style: Kiril Savchenko
Clothes: BRANDFACE COLLECTION
Project: BRANDFACE
